Using Colors for Website Design

Website, design, UI, UX, Interface, Consumer, likes, dislikes, top 5 websites Consumer Instinct

Author: Vadlamudi, Ramanth

While creating a website design, most of the times businesses do not take into account the vitality of aesthetics and the end result is a website that has got “something missing”. The website is considered to be their new shop. The better the website looks, the stronger is the sense of appeal for a consumer. But creating the right website is an art and all those who disregard this do not present themselves in the best manner to the consumers.

Have you seen those websites which are loaded with text? You sure would remember a site that had all those jangling colors and this memory will not be a good one. Let us take a classic example. The biggest appeal of Google search engine in its nascent stage was its minimal design. A simple white page with Google written on it set it apart from the rest and everyone knows what it resulted in. Minimalistic is the keyword.

It is true that while designing the website, one cannot leave it blank. However the primary objective of the designer should be to use fewer colors and offer uniformity in design of the site. The primary objective of colors on a website is to make the content stand out. If one uses too many colors, then the prominence of all the items is lost and the whole view seems more of a muddle than an informative source.

Copious amounts of research papers have been published to assess what “looks good”? This is not a philosophical question anymore. Traits have been identified which when reproduced on paper “look good”. This is in conformity of typographic hierarchy which involves fonts, size, spacing, style and colors to produce information. In fact this is something that interested late Steve Jobs immensely during his college days and this was one of the first things he mastered. The same principles are applicable in website designs. Color comes at the end after arrangement of typed information which follows the basic Typographic principles. The colors come in the end to highlight the information that you wish the consumers to pay attention to.

The best websites use very few colors and among these, there is a color that provides the overall backdrop and another one which contrasts the base color and is used to highlight the vital information. Colors have a psychological impact and hence one should choose them carefully. A website that offers relaxation techniques will never be blood red in color. Similarly the use of green with a site for soft toys and brown with a website for artistic products is generally considered inappropriate. The correct shade of colors considered is vital because it can make a website look outstanding; or atrocious. Always seek the consumer’s opinions through online polls or other modes to see how well the intended audience takes it!

Choose the color schemes using the standard color wheel if you know how to use it or consult a designer. Another tip for using colors is to choose colors and shades derived from the colors in your brand logo. Ensure that information is segregated and all information related to purchase is readily available, so that the customer who might be in a hurry does not get time for second thought. Bearing all these factors in mind will certainly yield a visually appealing website.

CI looked at various sources and found some really interesting and innovative websites – below is the list of Top 5 websites that CI picked.

1. Legwork studio – http://2009.legworkstudio.com

2. Ultranoir – http://ultranoir.com

3. Studio 7 designs – http://www.studio7designs.com

4. Lavagraphics – http://www.lavagraphics.be

5. Koodoz design- http://www.koodoz.com.au 

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Teddy

Content Writer

With a background in consumer research and psychology, Atul has a passion for anything dealing with human behavior. Evolutionary theorist at heart, he likes to examine consumers from a survival point of view.

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About Teddy
With a background in consumer research and psychology, Atul has a passion for anything dealing with human behavior. Evolutionary theorist at heart, he likes to examine consumers from a survival point of view.
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