If you thought mobile apps were only restricted to infotainment, it’s time you update your knowledge. It’s interesting how marketing is going mobile with Loyalty Programs taking on a newer meaning. Yes, smart phones have now enabled a special feature for marketers who want to increase their base of Loyalty Marketing. It turns out that now you can be rewarded for watching television or even shopping. You can now collect points on your smartphone and redeem them for gift cards, discounts and even gadgets. All in the click of a button.
CI takes a look at 5 apps that are designed to reward your purchase behaviour –
1. Checkpoints – When you step into a store, you can quickly check your Checkpoints app which will show you a list of featured items. You can browse these products and earn points which can be redeemed for prizes like iTunes and Amazon gift cards, airline miles and gadgets. It has been designed in such a ridiculous way that you can earn points even on checking into the store. Once you are in, you can scan the product, aim your phone’s camera at the barcode and there, you are done! Called as ‘The App That Pays You Back’, Check points is available in more than 2 million retail locations, partnered with brands and not retailers. The logic behind the concept is to offer discounts to consumers before they check out, as opposed to the traditional method of discounts on the receipt they get after checking out.
2. Viggle – If your favourite pastime is watching TV, then this is pretty much the app for you. Viggle pays you for watching television. You have to sync your phone with a TV show and Viggle will award you with points, once you check-in. You can redeem these points in the app’s reward catalogue for items such as movie tickets, music, gift cards or you can even be kind enough to convert them into charitable donations. Users can also accumulate more points by answering trivia while watching featured shows like MTC Movie Awards. Could it get more absurd? Maybe.
3. iPoints – This is a free app, yes, you heard it right – a Free app. But it will reward you only when you purchase music and movies on iTunes. You can accumulate points based on the song or movie purchased through the iTunes store. According to the app, users earn 170 ‘iPoints’ for every $1 spent in iTunes. Points can be redeemed for other in-store apps of gift cards. This loyalty app is specially created so members engage more in downloading media from iTunes; it gives a special benefit for doing so.
4. Wikets – All that this app requires you to do is to make a recommendation. Be it your favourite book or a very good restaurant. You share your recommendation with your friends through this app on FB or Twitter and you will be rewarded with points which can be redeemed for gift cards. Co-founder Andy Park says the goal was to reward friends for sharing and actually purchasing recommended products – “Members can purchase any recommended product without leaving the app from our retailers’ mobile sites.” This will enable the members to shop from the retailers they normally shop from and at the same time earn rewards. Needless to say, such a feature will create buzz by members engaging their friends and others about it.
5. Shopkick – Walk into a participating store, check in via the app and earn points. Like, Checkpoints, this app enables accumulation of points by scanning items and recent purchases. As the name goes, this app gives a ‘kick’ to your shopping experience by letting you redeem points for rewards at your favourite stores. How it works is: the app picks up a Shopkick signal, an inaudible sound emitted in each partner retailer that verifies a user is in store – then rewards you for visiting in the form of “kicks.” Says Cyriac Roeding, Shopkick’s CEO and Co-founder, “[Becasue] our technology can actually verify presence in-store, retail partners are assured that the marketing dollars input to the Shopkick program are being spent to reward customers who are actually inside their store.”
It’s funny how smart phones can practically do almost everything for us now. I don’t know if it’s any boon for us consumers, though. But for the marketers, this means an easier way to get your attention and make you spend more. No, I am not denying the fact that these apps are remarkable and will be sure fun to use. However, if we are not mindful enough, they may lead to more pointless spending.
Feature Image Credit: http://bit.ly/LdQazZ
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