Shopping Made Easy: Supermarkets Going High Tech

Yes, driving down to the supermarket to buy a handful of groceries can be quite the task. Especially if its the weekend and all you want to do is sit at home and watch your favourite DVD. But home chores cannot be avoided and so, to save you the trouble of wasting all that time meandering for groceries in large supermarkets, companies have come up with new technologies that will not only lessen your efforts but also make the shopping experience better. Let’s take a look:

1. Locating products: Perhaps, it takes the longest to roam through every aisle looking for the product you want. With Aisle411, however, this problem is effortlessly solved. On your mobile phone, you can easily find the in store location of a single item or even route your entire shopping list on a mobile map of the store. Though, this application remains to be fully leveraged by supermarkets across the world. Once done, it will make for a trouble-free shopping experience.

2. Easy Cashiering: A system called QueVision keeps a track of the number of people entering and leaving the store using heat sensitive infrared sensors. Managers are then alerted about the number of people to consider how many registers should be opened in fifteen minutes in order to reduce the customer wait time. The supermarket chain Kroger has already introduced this system. Its a very efficient way to manage crowd and at the same time, save customers’ time.

3. Scanning Made Easier: Hand-held in-store scanners by Modiv Media enable shoppers to scan bar codes and it’s ‘Scan It!’ mobile app enables customers to ring up purchases as they stroll through supermarket aisles. This means customers need not wait for a cashier to check them out at the end. Not just this, Toshiba has created a new scanner that recognises any item in the store (barcodes are not necessary). It uses pattern and color recognition to identify the product. This makes the process of checking out more efficient. 

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4. Get rewarded: Now, there is more than one reason to visit the supermarket. Many stores reward shoppers with discounts on gas based on how much they spend at the grocery store. The new Fuel Rewards Network from Excentus rewards users with fuel savings at participating Shell stations across the country when they buy groceries at more than 1000 stores; additional fuel savings are given when customers buy specific items at the grocery store.

5. Smartphone Applications: There is no need to worry when mobile apps are always to the rescue. Many stores have introduced their own mobile apps with useful shopping features, like scanning a product and automatically adding it to the shopping list. Some apps even feature recipes and offer a way to add ingredients directly to your list. You can use voice to add items onto your list. With the new Harris Teeter mobile app, an enhanced store locator adds GPS technology and driving directions.

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6. Automatic Checkout: An Australian grocery chain Coles is working with IBM to install radio tags on grocery items. These could be read as you leave the shop, and the bill is paid via your smartphone from your credit card. A simple yet effective way to save a lot of time! Check out it’s video:

These are some of the innovative ways that many supermarkets are adopting to give their customers the best experience and save their precious time. What are some of the other innovations that you would like to see in the store nearby? Share with us in the comments :)

Reference:

Mashable

Feature Image:

http://bit.ly/TR9rxz

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Dhanika

A Mass Media graduate, Dhanika joined Consumer Instinct in the summer of 2012. With a major in Advertising, she enjoys reading and writing about anything to do with Branding and Marketing. At CI, she largely covers Consumer Behavior and Marketing, yet likes exploring the area of Arts and Culture. When not working, Dhanika takes pleasure in reading, clicking pictures and more often than not, debating. A self proclaimed ‘part-feminist’, the alluring smell of coffee never ceases to attract her.

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About Dhanika
A Mass Media graduate, Dhanika joined Consumer Instinct in the summer of 2012. With a major in Advertising, she enjoys reading and writing about anything to do with Branding and Marketing. At CI, she largely covers Consumer Behavior and Marketing, yet likes exploring the area of Arts and Culture. When not working, Dhanika takes pleasure in reading, clicking pictures and more often than not, debating. A self proclaimed ‘part-feminist’, the alluring smell of coffee never ceases to attract her.
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