Gamification is the use of game mechanics and game design techniques in non-game contexts. It has been around and buzzing for nearly two years now. It is getting more play as consumers spend more time not only gaming but …

Does your companies brand reflect their business correctly? The most prominent brands you can think of in the world are defined by their colors. For example, think of McDonald’s golden arches or the name Jet Blue. All the companies strategically …

Women are like Apple and Men are like Android

While discussing technology during one of my late night crazy talk, I was hit by a strange realization. I bet you never thought about this, but its true: Women are like …

How many of you use Instagram? I guess all of you. Instagram is a hit. Recently, it has generated a lot of buzz. It has given a lot of users’ access to pretty images. These Instagram inspired users are a …

Did I just put that product in my cart because of its packaging? Yes, I did! It is not a new phenomenon. Psychologists have been working on these intricate, appealing traps for decades now. We are visually oriented species and …

Here is a list of our top 10 banned print ads from around the world. They are either funny or sexual or sexist. Well you can take a look and decide for yourself if it should be banned or not.…

There have been many ponderings over what the future of retail will be like, lately. I myself have written a few articles on the possibilities that could touch the retail sector soon – from tracking the in-store shopping behaviour and …

United Colors of Benetton has long been one of the foremost names in the petite yet significant list of brands with opinions. It has also been my most favourite brand for holding a firm belief in what it stands …