Consumer Instinct (CI) is an initiative to deeply understand consumer lenses in the broader world perspective and provide a point of view.

PURPOSE:
- All about Consumer’s immediate reactions, behavior and a possible point of view
- Consumer survey on a topic – independent, group
- Trusted research articles that provide enough evidences and insights
- Brand and marketing impact, if possible

FOCUS:

We are deeply focused on understanding the following aspects of the market:

- Consumer research
- Survey
- Market analysis via data collection
- Domain impact
- Macro/Micro analysis

CI covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including consumer behavior, marketing, social media/technology, finance, anthropology and education.

Disclaimer: None of the materials in our website can be re-purposed/reused for materials or reference unless the required permission has been granted to the applicant.

Atul Todi:
Atul holds an MS in Consumer Behavioral Research from Purdue University. With more than 3 years of full-time experience working with clients, his focus has been marketing research and strategy. As a business analyst with EDS, an HP company, he served as a liaison between business stakeholders and the technology team to analyze and design an efficient system to cut costs and improve customer experience. Currently, working as a marketing research consultant, his responsibility entails conducting marketing research studies, monitoring market trends and identifying new opportunities for clients. Atul has a strong entrepreneurial drive and believes in technology as an enabler of change.

Vishal Singhal:
Vishal is a MBA from Rotman and holds a M.Sc degree in Software engineering. His experience till date has been across multiple domains. With an overall experience of 6 years across US, India and Canada. Vishal has gained most of his experience with Infosys Technologies, a giant Information Technology services firm, in Teleco domain and WPP’s Blast Radius, a global digital agency, in multiple domains – Finance, Technology/Engineering, FMCG/CPG domains. Vishal is a self starter and loves to network. Vishal has led big deliveries and also led teams across different geographies.